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For Ballmer and Microsoft, the new Phone 7 is a bold gamble: a completely reworked mobile OS for which Microsoft essentially went back to the drawing board from previous mobile OS platforms.
Traction in the smartphone OS space has become something of a white whale for Microsoft, which has steadily lost ground to a number of platforms, including Apple, with its juggernaut iPhone, and Google, whose increasingly popular, open-source Android OS is now seen on a small galaxy of hot smartphones and other mobile devices. According to researcher Canalys, Microsoft had a 5.5 percent share of the smartphone OS market, while Apple and especially Android have both continued to make gains.
|A Look At The Latest Devices|
Belfiore said that "hundreds of thousands" of developers were at work on apps for the Windows Phone 7 devices. He added that copy-and-paste will come to Windows Phone 7 in early 2011.