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Tech Data has launched the StreamOne Solutions Store, a Web-based platform to sell, provision and bill software licenses and Software-as-a-Service orders to customers.
The StreamOne Solutions Store includes all the SKUs, prerequisites, programs and pricing specific to each reseller, and data is updated in realtime, said Joe Quaglia, senior vice president of U.S. marketing at Tech Data.
"Think of it as the one place where an SMB VAR who gave up on software because it's too complicated can get back in because we've made simple the right access to the right SKUs. The point of selection is to the point where the end user gets a license in a touchless system," Quaglia said. "There are more SMB resellers that are back in the game again selling software because we are taking complexity out of the system."
The StreamOne Solutions Store expands Tech Data's strategy of going to a "touchless" software order model in which purchases are generated seamlessly through Tech Data's Web site.
About 70 percent of software orders through techdata.com are not touched by an individual now, according to the company. That's up from 30 percent in December 2010, Quaglia said.
Vendors participating in the StreamOne Solutions Store include 2X, ABBY, Aplicor, CHR Solutions, CloudBasic, Cloud Provider, Document Logistix, HyperOffice, ipConfigure, I.R.I.S., ITpreneurs, LeadMaster, Mailprotector, McAfee, Message Solutions, Navicat, NetLib, RazDog, Retrieve Technologies, Reviora, Serif, SiteLock, Sonian and Storage Online
More than 200 vendors are in the pipeline, Quaglia said.
NEXT: Tech Data's Software License Selector
