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SAP, long known as an enterprise applications company, has set its ambitions on becoming a major player in database, data management and middleware software markets by leveraging its Sybase and HANA technologies.
The company is also accelerating its push into mobile computing, acquiring a supplier of mobile asset management software, and working with Adobe, Appcelerator and Sencha to create a mobile apps development framework.
The technology roadmap outlined by SAP executives Tuesday will put SAP in more direct competition with Oracle – already SAP's chief rival in applications – as well as IBM and Microsoft in the database and data management arena.
"We have now, in our hands, the capability to be the fastest growing database company in the world," said Vishal Sikka, SAP executive board member, technology and innovation, at a press conference in San Francisco.
HANA (for high-performance analytical appliance), which SAP launched in December 2010, is the company's in-memory database system that Sikka said would serve as the core component of its real-time data management strategy. Sybase ASE is the relational database SAP acquired when it bought Sybase in 2010.
Tuesday SAP announced that its flagship Business Suite applications now run on Sybase ASE, providing customers with an alternative to other relational databases such as Oracle and IBM DB2. HANA, meanwhile, is being offered to add real-time reporting capabilities to the mix.