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SAP Sets Eyes On Becoming A Data Management Market Force

By Rick Whiting
April 10, 2012    5:37 PM ET

Page 2 of 2

SAP also announced the general availability of a release of SAP NetWeaver Business Warehouse that's powered by HANA. SAP unveiled its HANA-Business Warehouse plans in November.

SAP's goal is to get customers to use HANA and Sybase ASE as platforms for SAP applications rather than database software from other competitors – especially Oracle. Last month the Jefferies equity research firm put out a report that said SAP's efforts, especially with HANA, pose a competitive threat to Oracle's flagship relational database software.

SAP also said Tuesday that it is launching a $337 million "SAP HANA Adoption Program" to help new customers transition to HANA from what SAP called "legacy databases." SAP is also creating a $155 million fund, to be managed by SAP's venture capital arm, to help ISVs and startups develop real-time applications that run on HANA.

On the mobile computing side, SAP is acquiring Syclo, a developer of mobile asset management and field service applications. The move will boost SAP's mobile software product line, especially for customers in utilities, oil and gas, and manufacturing industries.

Financial terms of the deal weren't disclosed. SAP expects to complete the acquisition in the current quarter with Syclo becoming part of the SAP mobile solution portfolio.

Under the agreements with Adobe, Appcelerator and Sencha, SAP and those vendors will create an "open mobile apps development framework" for building mobile applications that support SAP's mobile computing platform. The effort includes Adobe's PhoneGap Web app runtime environment, Appcelerator's Titanium eclipse-based development platform, and Sencha's Touch HTML5 mobile application framework.



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