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The Forrester Research report identified Tableau Software, IBM, Information Builders, SAS, SAP, Tibco and Oracle as the ADV market leaders based on the richness of their ADV functionality, product strategy and market presence. Microsoft, MicroStrategy, Actuate, QlikTech, SpagoBI and Panorama Software were tagged as "strong performers," and Jaspersoft and Pentaho were cited as worthy options, offering "60 percent to 80 percent of the ADV functionality at a fraction of the cost" of competing products.
In June, Pentaho scored a significant victory when Dell inked a deal to resell Pentaho's business analytics software, including its ADV capabilities, as part of the Dell Apache Hadoop Solution.
IBM's previously mentioned Cognos Insight software is based on the company's in-memory OLAP TM1 engine. One of the product's advantages is its ability to tap into other IBM technologies, including the SPSS Modeler advanced analytics software, the Forrester report said.
Forrester cited Tableau's VizQL software as a leading ADV product that can be used in conjunction with other BI platforms that lack ADV capabilities. Tibco's Spotfire Analytics software can be used in a similar fashion.
Information Builders has made advanced data visualization part of its WebFocus business intelligence software for years, Information Builders' Corcoran said. The upcoming WebFocus 8, expected to ship early in the fourth quarter, will include a redesigned metadata architecture that ISV partners can tap into to build software-as-a-service applications with ADV capabilities.
SAP's BusinessObjects Explorer and Visual Analytics offerings get a major boost from the vendor's HANA technology, according to Forrester. "We've also been focused on making the solutions easy to try and easy to buy," said Jayne Landry, SAP global vice president for route to market products. John Wilkinson, vice president of analytics for SAP's global ecosystems and channels, added that business analytics for midsize businesses is one of the fastest growing segments of the business intelligence market.
Business analytics powerhouse SAS is a major player in ADV with its SAS JMP desktop visualization and analysis application and its advanced SAS Visual Analytics offering. And Oracle's Exalytics in-memory computing system provides a boost to the ADV capabilities in its Oracle Business Intelligence Enterprise Edition.