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Vertica and Autonomy are complex technologies to sell, and perhaps for that reason, HP is taking its time in rolling them out to channel partners. HP currently does around 15 percent of its Autonomy and Vertica through the channel, and HP CEO Meg Whitman would like to boost that figure to around 40 percent, sources told CRN.
While HP's big data strategy has yet to impact the channel, partners are seeing opportunities in other areas. Bill Loupakos, senior vice president of professional services at American Digital Corporation, is working on multiple SAP HANA projects with HP and says these are lucrative deals.
Loupakos told CRN most of his customers have HP/SAP environments using NetWeaver Business Warehouse Accelerator. "We have worked closely with HP to introduce SAP HANA proof of concepts, which have proven three times faster reporting. This has led to a surge in SAP HANA projects with new HP servers and storage," he said.
Amid the doom and gloom around HP, its software business is a bright spot. HP is the world's sixth-largest software vendor and has some 50,000 customers. As HP's Kadifa noted in the analyst meeting, HP has the scale, technology and reach to be successful in software, and now it needs to focus on integrating technologies such as Autonomy with security and other parts of its software portfolio.
Patrick Moorhead, president and principal analyst at Moor Insights & Strategy, says HP has a "decent shot" at realizing success in software.
"They have a higher likelihood here than in services because of the close proximity to their infrastructure business," Moorhead said. "HP also is leaning into the hot areas of software, big data and security, which are top-of-mind and top-growth areas for the enterprise."