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Project HAWQ makes it possible to run Hadoop with the scalability of traditional databases, Greenplum's Klahr said.
It is SQL-compliant, so users can write any SQL query to let Hadoop mine data across hundreds or thousands of notes, he said. It also brings interactive queries, horizontal scalability, robust data management and deep analytical capabilities to Hadoop.
"There's really nothing like it on the market today," he said.
Greenplum's Yara said EMC Greenplum has been able to add such capabilities to Hadoop because of a long-term commitment the company made to developing Hadoop technology. For instance, he said, Greenplum has strong support from the EMC family of companies including VMware and RSA, and has 300 engineers focused on Hadoop. "We think that's the largest integrated Hadoop engineering team on the planet today," he said.
Along with the introduction of Pivotal HD, EMC Greenplum has been building a partner ecosystem, which includes small startups as well as giants such as Cisco, Intel and SAP, Yara said. However, he said, the technology was developed with such secrecy that those partners only found out about it a couple of weeks ago.