No. 4: Pivotal Has Better Technology Assets Than Amazon
No doubt Amazon had a lead here with cloud compute, storage, database and even the Redshift data warehouse. But, line up the technology assets on both sides of the balance sheet and compare flexibility, agility and the ability for businesses of all kinds to incorporate both legacy data and next-generation unstructured data, and it is no contest: Pivotal wins hands down.
Amazon makes it easy for startups. Pivotal makes it easy to do business -- period. The Pivotal product set includes EMC's Greenplum next-generation database/analytics platform; VMware's vFabric cloud platform (including Spring and GemFire), Cetas analytics software, the Cloud Foundry platform as a service and of course a big data software development tool called Pivotal Tracker used by 240,000 developers worldwide and a blue-ribbon big data customer list that includes Twitter. Take that Amazon.
No. 5: Pivotal Is Services And Channel Strong - Amazon Is Services And Channel Weak
Pivotal is being built from the ground up to build a partner network that will build big data applications and services that are customized for specific businesses. That includes a robust partner network and a commitment to solving big data business problems across specific vertical market segments.
"The more vertical expertise you have the better off you will be," says Maritz, advising business partners on how to succeed in big data. "The thing to do is to connect good knowledge of a vertical area to what these underlying [big data] capabilities can do. And so how do we help our customers prosper in their business domain and connect it to what is becoming an emerging [big data]] platform underneath them."
In contrast, Amazon is interested in plugging in businesses with as little service, support and customer touch as possible. Try getting Amazon Web Services on the phone. Do you really want to trust your business to someone that won't pick up the phone?
PUBLISHED APRIL 23, 2013