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No. 2: Maritz Is Business-Focused - Bezos Is Consumer-Focused
Maritz is focused on redefining the business big data application and services experience. Bezos is focused on the consumer experience. Amazon refers to itself as being the "Earth's most customer-centric company, where customers can find and discover anything they might want to buy online" and offering "customers the lowest possible prices." Does that sound like a business that a business would want to do business with?
Make no mistake about it: CEO focus and commitment counts. On that score, Maritz wins hands down. Pivotal's existence as a company -- with all of its 800 employees from EMC, 600 employees from VMware and a combined $300 million in expected sales -- is focused on big data business applications and services. Bezos is running a $61 billion e-commerce behemoth. Amazon does not even break out the Web services part of its business. Some estimate the business accounted for $1.5 billion in sales in 2012. The Web services business is a mere dilettante distraction for Bezos.
No. 3: Pivotal Is The Operating System For The Cloud - Amazon Is Back-End Technology For A Retail Business
Pivotal is being built from the ground up to build big data business applications and services ecosystem that could best be described as the operating system for the cloud. "If infrastructure as a service is the new hardware, we are the new OS [operating system] on top of it," says Maritz. Amazon Web Services, meanwhile, has been built from the ground up to be a back end for Amazon's e-commerce business. That's a big difference. Amazon Web Services was constructed for Amazon to run its own business. Pivotal is being constructed from the ground "to enable customers to build a new class of applications, leveraging big and fast data."
"This isn't about just doing some small experiment on the side," says Maritz. "We are trying to do something that will have a huge impact on hundreds of thousands of businesses 10 years from now." That reference to a "small experiment on the side" is just what Amazon Web Services is for Bezos and company. Amazon, in fact, characterizes the Web services business as providing "Amazon's developer customers with access to in-the-cloud infrastructure services based on Amazon's own back-end technology platform." The trap door for Amazon customers comes when the Amazon "back-end technology" interests collide with the interests of customers looking to build robust and agile big data business applications and services.