ERP Software Solutions Provider Infor Unveils 'Micro-Verticals' Partner Program


Tony Petrucciani, CEO of Indianapolis-based Infor partner Single Source Systems, said he is enthusiastic about the new partner program.

"Now with the program, you can develop products that can be sold to all the Infor-based products and take advantage of the Infor systems," said Petrucciani. "Now you can have just one environment to take care of all your customer needs."

With the ability to bring solutions to market more quickly, Single Source Systems will be able to focus more on its customer relationship processes around micro verticals, over 2,000 of them, said Petrucciani.

"One example is a micro vertical of ours is wireless radio two-way communication," said Petrucciani. "There is information that needs to be reported to the FCC, and with the micro-vertical program and toolsets provided by Infor, [it] allows us to rapidly develop that stuff."

Through the new partner program, channel partners will also benefit from another revenue stream, said Infor's Heffler.

"Instead of a 'onesie-twosie' sale, they can close into it and get that additional revenue stream," said Heffler. "The solution track of it is our demo environment; they will demo the product, go into micro verticals and promote what the program has. Then, their revenue stream starts to make traction."

Another important factor of the new partner program is that small companies will be able to build an application into the market and sell it to a much broader audience, said Infor's Frey.

And the company, he said, is actively recruiting new partners.

"From a channel partner or VAR reseller perspective, we are aggressive in recruiting those that go after certain markets and fill in gaps," said Frey. "With this program, we will leverage our existing partner community that naturally gravitate to the micro verticals. We fully expect to get more products and companies that are non-Infor partners; it's too early to tell, but it's certain that companies are expressing their interest and we welcome those."

PUBLISHED DEC. 20, 2013