As Microsoft faces channel partners disgruntled over cloud sales incentive cuts, Google is aiming to win over corporate resellers and customers by increasing its enterprise offerings. But instead of an all-out channel blitz against Microsoft, Google partners say, the company is making smaller, targeted moves on a chess board to surround its arch rival. Google's approach is in stark contrast to Microsoft's strategy, which has included specific anti-Google marketing efforts and a Google Compete Campaign for Office 365 resellers.The entire article is available in the CRN Tech News iPad or Windows 8 App.
Printer-friendly version Email this CRN article
Get the latest channel news to your inbox every day with the VAR Insider newsletter.