Google Has An Enterprise Game Plan (And Microsoft-Bashing Isn't Part Of It)


Printer-friendly version Email this CRN article

As Microsoft faces channel partners disgruntled over cloud sales incentive cuts, Google is aiming to win over corporate resellers and customers by increasing its enterprise offerings. But instead of an all-out channel blitz against Microsoft, Google partners say, the company is making smaller, targeted moves on a chess board to surround its arch rival. Google's approach is in stark contrast to Microsoft's strategy, which has included specific anti-Google marketing efforts and a Google Compete Campaign for Office 365 resellers.

Printer-friendly version Email this CRN article