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MX Logic

By Kristen Kenedy, CRN
August 19, 2005    3:00 PM ET

70% of MX Logic’s partners are VARs and systems integrators
CHAIRMAN AND CEO: John Street
EPIPHANY: “We found that transactional channel partners were accustomed to selling e-mail security software and appliances. However, selling a managed service through the channel is a different proposition with unique challenges in terms of provisioning, billing, branding and support.”
STRATEGY: “Grow faster than the market and make the channel the single fastest source of growth for MX Logic.”
MX Logic may be a small entity in a growing crowd of managed e-mail security service providers, but the company is promising solution providers it has an edge its competition can’t provide.

John Street, chairman and CEO of MX Logic, points to flexibility in the Denver-based company’s technology platform and its partner program as the key differentiator from competitors such as MessageLabs, Postini and FrontBridge Technologies, which was recently acquired by Microsoft.

The MX Logic E-Mail Defense Service protects a customer’s network by scanning e-mails before they reach the corporate premises. The three-year-old company, which has about 4,300 customers, uses what it calls a “stacked classification framework” that combines its own proprietary technology and third-party filters. That framework also allows MX Logic to easily integrate add-on technology from vendors such as Symantec and McAfee.

“As new technologies come along, we can then plug those in and keep abreast of [leading-edge] technology in the industry,” Street said. In addition, customers can opt for incoming-only or inbound-and-outbound scanning services, he said.

MX Logic offers a variety of programs to accommodate different solution provider business models, including agent, reseller (commission or recurring-commission model) or a new private-label option currently being tested. The company supports more than 280 channel partners, about 70 percent of which are VARs and integrators.

The adaptable environment and channel-friendly demeanor attracted Jeb Carter, president of DefenderSoft, Dallas. Customers like the fact that setup can be completed in a matter of hours, he said. “People don’t want to spend months and months implementing a solution that might not get there,” he said. “MX Logic offers the most robust solution I’ve ever seen, while still providing an easy implementation.”

Proof is in the numbers: Carter plans to hire six more people in the next three months to help sell MX Logic’s service.


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