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Lenovo Ships Sub-$400 Desktops

By Edward F. Moltzen, CRN
October 18, 2005    5:09 PM ET

In a move that attacks rival Dell in the low entry price space, Lenovo is now shipping a sub-$400 desktop aimed at the small-and-midsized business segment, the vendor said Tuesday. <P> The company said it would ship the ThinkCentre E Series at an entry price of $379, and include crash and image recovery software with the systems. <P> "The small business market is growing really fast," said Dilip Bhatia, Lenovo's manager for worldwide desktops. "It's one of the biggest markets out there. We wanted to create a set of offerings that offer a differentiation in the marketplace." <P> The ThinkCentre E 50, in tower and small desktop form factors, are built with either Pentium 4 or Celeron processors and the Intel 915 GV chipset with GMA 900 graphics, and the SIS 661 FX Chipset. <P> The E Series will ship with Lenovo's Rescue and Recovery software preloaded, which assists in the recovery of a crashed PC. Among other things, the software permits the recovery of a system image in the event of a crash, Bhatia said. <P> Bhatia declined to comment on whether manufacturing efficiencies touted by Lenovo executives have enabled the company to begin shipping the low-priced desktops. However, those executives have promised that Lenovo would remain competitive with Dell, Round Rock, Texas, which has made low-pricing a hallmark of its most recent PC market share push.


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