VARs: Apple Not Forthcoming With Intel Migration Plans

Apple could be poised to ship Intel-based notebooks as soon as next month but has done little to help solution providers get ready for the migration, solution providers say. And now some may be looking to Intel for support.

Apple, Cupertino, Calif., is believed to be readying the notebooks to coincide with Intel’s launch of its Yonah mobile processor, said Richard Gardner, a Citigroup analyst. “We’re becoming more convinced that Apple will introduce its first Intel-based PowerBook at Macworld San Francisco in early January,” Gardner wrote. “This earlier-than-expected launch will minimize the risk of demand disruption related to the transition.”

Solution providers say Apple’s well-known focus on secrecy has extended even to them, with the company only providing minor details on the migration.

“We don’t get any additional information, really, than the consumer,” said George Swords, marketing manager at PowerMacPac, a Portland, Ore.-based Apple solution provider. In the interim, his company has begun considering a partnership with Intel, with what he described as a “casual conversation.”

PowerMacPac is not the only one looking to the Santa Clara, Calif.-based chip maker for support.

“That’s something we’ve definitely been interested in,” said Gary Dailey, president of Daystar Technology, an Atlanta-based Apple solution provider. “We’ve pursued it.” So far, Dailey said, Intel has not responded.

Steve Dallman, Intel’s senior director of channels, said that while it is too early for discussions with Apple solution providers, “We do have a entire Apple focus team and have been sharing with them Intel’s channel programs and global reach.”

Apple executives declined repeated requests for comment.

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