ASCII Chief Blasts Lenovo-Best Buy Deal
Alan Weinberger, chairman and CEO of the VAR organization, which has more than 2,000 members, said in an email to CRN that the Research Triangle Park, N.C.-based vendor would hurt solution providers with its Best Buy strategy.
"This announcement is outrageous," Weinberger said. "We are extremely outraged that ASCII as a national chain " treated as such by Sprint and other companies " was glossed over by Lenovo" Weinberger said "the Best Buy deal will kill us in our sales. Lenovo has played our chain against Best Buy."
Lenovo announced Tuesday that it had worked out a deal with Best Buy to provide ThinkPads, ThinkCentre desktops and its new Lenovo 3000 lineup of systems through more than 135 "Best Buy for Business" retail outlets, in addition to online, phone and solution provider channels.
A spokeswoman for the company responded to Weinberger's statement by saying details of the the Best Buy deal had been presented last week to Lenovo's channel advisory council members, who provided "the general view" that it would not hurt their businesses. The spokeswoman said the deal was aimed at adding another choice for customers, and said Best Buy would not be provided a price advantage over its reseller and solution provider partners.
Since it reported its most recent quarterly financial results, which were considered lackluster, Lenovo has been scrambling to boost its sales to small and mid-sized businesses. When the Lenovo 3000 product line was launched earlier this year, Lenovo executives said that about 80 percent of it in North America would ship through its solution provider channel.
Last year, Lenovo announced a deal to sell some of its ThinkPads through the Office Depot retail chain.
Martin Kariithi, an analyst with Technology Business Research Inc., Hampton, N.H., said in a research note that Best Buy may be looking to boost other, and non-hardware sales as a result of the deal.
"The VAR structure of the agreement allows Best Buy to increase sales of its higher-margin service contracts. Best Buy hopes to leverage the Lenovo PC targeted SMB marketing to help drive revenue growth in Best Buy's 'Geek Squad' service support business which also targets the SMB market," Kariithi said. "In addition Best Buy can offer promotional configurations that bundle Lenovo PCs with third party hardware sold at Best Buy."
Kariithi said Lenovo faces challenges in the U.S. retail space, though, since that market tends to be price-sensitive and much of Lenovo's market line, led by the ThinkPad, tends to price higher than competitors.