POSitive Software Unveils Partner Program

POSitive Software Company Inc. may be re-defining the phrase "margin-friendly" with its new Partner Program, which promises resellers the opportunity to make in excess of 80 percent profit selling its point-of-sale (POS) products, said company executives.

"Our new partners will pay an annual fee of $2,000 for a license that allows them to sell unlimited quantities of our software," said Gary Swart, sales manager for POSitive, a developer of point-of-sale products for small retailers.

For each sale, POSitive charges resellers a processing fee of $65 to $110 to cover the costs of disks, manuals and initial support for each copy of the software sold.

"If a partner sells 10 copies of our new product, POSitive Retailer for Windows for $2,000 each, the reseller nets about $16,900 after subtracting $2,000 for the annual fee and another $1,100 for administration fees," said Dean Martin, marketing manager at POSitive.

POSitive makes its money from licensing fees, administration fees and support contracts it sells directly to end users, as well as from the annual fees and per-sale processing fees it charges resellers, said Martin.

Resellers that became POSitive partners under an older program centered around the vendor's DOS products said POSitive enables them to make outstanding profits selling very reasonably priced products.

"POSitive gives us a huge incentive to sell its products, which are designed for small retail outfits and cost about half of some of the bigger packages," said Don DeWitt, general manager, Jaguar Computer Systems Inc., a VAR in Jacksonville, Fla.

For more on small-business POS, visit www.crn.com/onlineplus.

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