Email this article   Print article 

ViewSonic: Committed To the Channel

By Hailey Lynn McKeefry, CRN
September 17, 1999    4:24 PM ET

For the third year in a row, ViewSonic Corp. claimed the monitor category, sweeping nine out of 10 criteria with an outstanding score (shared with <P> NEC) of 89 in product quality. ViewSonic was five points ahead of the average score in the products/pricing subcategory, four points ahead in support and four points ahead in partnership. <P> "We have a depth and breadth of products, and a good blend of price/performance offerings," says Terry Reavis, director of sales at ViewSonic in Tampa, Fla., alluding to the company's more than 40 separate product SKUs. "Another factor is our commitment to the channel. We don't sell direct, so we are in no way in competition with the reseller." ViewSonic does have more than 50 salespeople in the field, but they drive product visibility and awareness. Those personnel can make sales calls with resellers. <P> VARs say the company could help more in landing deals and making a profit. <P> "ViewSonic has a great product line," says Tom Barnes, director of business development at Ace Computers Center, Marietta, Ga. "However, in the last couple of months, it's gotten complacent. My opportunities do not mean as much to them as they did a few years ago. I'd like to see ViewSonic come back to where they want to win the opportunities with me."


Email this article   Print article 

More Channel Programs

Recent Articles

10 Challenges That HP Wants Partners To Tackle Right Now

CRN speaks with HP's business unit chiefs to get a sense of where they'd like partners to focus in the coming year, as well as how CEO Meg Whitman is making a difference.

VAR500: IBM Strikes Deal With Ukraine Bank; HP Bolsters Health-Care Practice

CRN VAR500 solution providers win health-care contracts, work on European banking solution, create a platform for microlending, sharing info on cloud computing and more.

Five Companies That Dropped The Ball This Week

For the week ending Feb. 3, CRN looks at five companies that were either asleep at the wheel or just didn't make good decisions.

  More Slide Shows




Related Videos
Loading...