For months, Tom Hall, David Hafke, Anthony Geanopulos and Keith O'Neill talked about forming a company to serve small businesses overwhelmed by the complexity of networking. But they needed a hook. They found it by bringing the tools of large enterprises into small companies. Last August, the four coworkers created Fairdinkum, a New York-based company that delivers asset management, remote control and realtime performance monitoring at a better price with superior service. As for the economy, they aren't worried about the R-word. "There is nothing like fear to motivate you. . . . We are squeezing extra hours and billing to make sure we won't fail," Hall said. "The metrics look good, and we're growing in the right direction. Our target market is financial services firms,from Wall Street to Westport,with five to 100 people."
> Focus: Bringing large-firm IT enterprise management techniques to small firms
> Expected 2002 revenue: "Couple of million."
> Quote: "We're taking the big-guys' approach down to the small guy. We can deliver enterprise managing techniques at a small guy's price.",Tom Hall
>> FOCUS: Bringing Large IT enterprise management techniques to small firms
>> EXPECTED 2002 REVENUE: "Couple of million."
>> QUOTE: "We're taking the big-guys' appraoch down to the small guy. We can deliver enterprise managing techniques at a small guy's proce." --Tom Hall