Web Site For Snow Business


The ski season is well underway, and those about to tackle the slopes in Colorado can get a preview of what to expect before packing up the necessary gear. The Aspen Skiing Company (ASC), which owns and operates Aspen/Snowmass, a popular four-mountain resort, has relaunched its Web site for the 2001/2002 ski season with help from Mindseye.

Mindseye, a privately held Internet solutions company in Boston, redesigned the site using Macromedia ColdFusion, Flash and Spectra technology to meet ACS's branding objectives, increase online sales of lift tickets and extend its content-management capabilities to include event and town information.

The newly redesigned site, www.AspenSnowMass.com, includes updated reports on mountain conditions, information on lift tickets and hotel accommodations, and even a ratings chart to help determine a skier's ability.