UpShot Targets Enterprise, Adds Marketing Automation

UpShot

The new service, UpShot XE, is targeted at companies and departments with over $1 billion in revenue, and integrates with legacy applications such as ERP and financials through XML APIs and Microsoft's .Net architecture, said Keith Raffel, chairman and founder of UpShot, based here.

UpShot XE combines fast deployment and low cost with features such as a workflow engine to automate business processes, the ability to give individuals and groups customized views and UpShot's Offline Express, which gives users the ability to work without being connected to the Internet, Raffel said.

"Even in large companies, no one has infinite time and infinite money anymore," Raffel said.

Raffel expects UpShot's solution provider partners to be fully trained and selling the new service by May.

id
unit-1659132512259
type
Sponsored post

The company also plans offer implementation services through its client services group.

The service is available now for $1,150 per user per year, plus an implementation fee.

On Tuesday, at the Demo 2002 show in Phoenix, Ariz., the company plans to introduce UpShot Marketing, a new feature set that will be included in its UpShot and UpShot XE application services.

"It's almost like marketing is from Venus, sales is from Mars," said Raffel. "They don't talk the same language."

Clients can use UpShot Marketing to manage marketing campaigns using customer and prospect databases, to create targeted, personalized e-mails and to track responses, said Raffel.

It also manages sales leads by automatically routing them to the appropriate representatives and helps track the clients' return on investment for each marketing campaign, he said.

"The marketing piece is going to open a lot of doors for us," said Howard Kroymann, president of 1stSales, a Palo Alto, Calif.-based solution provider that specializes in CRM solutions for mid-market clients. "I believe a lot of companies in the 20- to 50-user range would be very interested in having a marketing component added under their control.

UpShot Marketing is available now for a one-time implementation fee.