Microsoft Former Channel Chief Rogoff Accepts Post at MSTV


Begins job at interactive TV effort next week


Microsoft's former channel chief, Ian Rogoff, has landed another gig at the software giant.

Rogoff, who served as vice president of Microsoft's Worldwide Partner Group from March 2000 until November 2001, has accepted a new position as vice president of sales and deployment at MSTV, Rogoff told CRN via e-mail. MSTV is Microsoft's interactive television initiative. He will assume that role next week.

"After much agonizing, I am coming back," Rogoff wrote in an e-mail to CRN.

Rogoff left his channel chief post last November following a reorganization in which Microsoft created a more decentralized partner program for its new solutions-selling model.

Current channel chief Rosa Garcia was appointed to fill Rogoff's shoes in a more narrow fashion. Rogoff served as channel chief for all partner segments, including ISVs, developers, large systems integrators and Big Five consulting firms. In contrast, as the general manager of partner sales and marketing, Garcia oversees solution providers serving the SMB market.

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