Avnet’s Hamada Seeks Stronger Relationships With Partners


Rick Hamada hopes to establish new relationships and strengthen current ones in his new role as president of Avnet Computer Marketing.

Hamada will succeed Andy Bryant, who was named president of Avnet Electronics Marketing. Bryant will replace Brian Hilton, who is set to retire June 30, the Phoenix-based distributor said.

With experience in Avnet's one-tier and two-tier businesses, Hamada hopes to expand manufacturer relationships on both sides and proactively seek more "creative partnering" among channel partners and Avnet Enterprise Solutions to grow the company, he said.

With new divisions and geographies now under his control, Hamada spent most of the day Tuesday communicating to channel partners about the impact of the executive changes and his succession plans for the top post at Avnet Hall-Mark.

"I don't see a compelling action item that I've got to jump into," Hamada said. "Andy Bryant has done a great job here and laid a solid foundation."

Under Bryant, Avnet Computer Marketing's revenue grew about 55 percent, not including the acquisition of Kent Datacomm, Avnet executives said. Avnet Computer Marketing also acquired JBA and Savoir Technology Group.

An 18-year Avnet veteran, Hamada now has executive responsibility for various Avnet Computer Marketing divisions, including the groups' European business, value-added distributor Avnet Hall-Mark and enterprise integrator Avnet Enterprise Solutions.

Hamada was pleased about the division's past financial performance and is optimistic about its position in 2002. "We felt good about the close of the calendar year," he said. "I think the economic environment is turning in our favor in 2002."

Although many channel partners have been "hunkering down" to make it through the slow economy, Hamada is looking forward to working with them to "get out of survival mode and get back into foot-on-the-accelerator mode," Hamada said.

Avnet Computer Marketing will continue its "limited line-card strategy" and has no current plans to add new manufacturer partners or bring on new product lines or technologies, Hamada said.

No successor was named as president of Avnet Hall-Mark. Hamada is considering only internal candidates and plans to have a successor named once the transition is completed near the end of the first quarter, he said. Although he declined to reveal any names on his list, "there are several strong senior managers in the business," he said.