Insight Enterprises, a direct marketing company with a business-process outsourcing arm, is now also a solution provider following its acquisition of Comark last week.
Insight, Tempe, acquired Comark for a total of about $150 million, including $100 million in cash and about 2.3 million shares of Insight stock worth about $50 million, Insight executives said.
The Comark acquisition gives Insight the capability to service clients of all sizes and increases the company's presence in the public-sector segment, Insight executives said. Insight is expected to focus on servicing small and midsize businesses, while the Comark business unit is expected to service midsize and large enterprises, said Stanley Laybourne, Insight's CFO.
Comark, Bloomingdale, Ill., has an annual revenue of about $1.5 billion and serves clients from the SMB space to the enterprise with a full range of products and services. Comark's distribution subsidiary, PC Wholesale, has annual revenue of more than $400 million. About 80 percent of PC Wholesale's business is through solution providers with sales of less than $3 million a year, and its role will remain unchanged, Laybourne said.
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