Sprint PCS Sends E-Mail Direct

At the Sprint PCS Vision network launch last week, the company cemented plans to offer enterprise customers the PCS Business Connection, which includes e-mail and PIM application middleware that will be hosted by the carrier.

The service will allow business customers to access e-mail, contacts, company directories and schedules from Sprint's traditional cellular phones and smart phones without the need for integration or support work behind the firewall, said Jason Guesman, director of business marketing at Sprint PCS.

Sprint's strategy is to manage the wireless e-mail primarily as a direct business, said Guesman. "We're ramping up the service with our direct-sales force out of the gate, and then we will eventually take it to our direct partners," he said.

Solution providers expressed concern over the movement of wireless e-mail toward a direct sale.

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Dan Elliott, vice president of mobile solutions at CompuCom, Dallas, said carriers may be successful with SMB e-mail solutions that require little support, but the enterprise is a tougher sale that requires the knowledge of a good integrator.