ViewSonic Pushes The Display Envelope


ViewSonic plans to push the technical envelope this year with its monitor lines, with special attention to wireless connectivity, data and video performance and ergonomics.

The company also is launching a new partner information initiative it has dubbed "The View," according to a presentation given here at Solution Provider XChange by the company's top U.S. sales executive.

Jeff Volpe, vice president of sales for the Americas at ViewSonic, said the new channel membership program will provide leads, strategic sales tools and promotional information. Starting next quarter, The View will include online training modules, he said.

Aside from the updates partner communications and support effort, Volpe said ViewSonic hopes to pioneer this year a number of new display technologies including a concept dubbed AirPanel, which the Walnut, Calif.-based vendor showed this week at the CeBIT trade show in Germany. Building on the vendor's successful ViewPad tablet line, AirPanels will not need to be tethered to a PC. They will run an edition of Windows CE and will access hosted applications through a wireless link, Volpe said.

"We are really working hard to expand the definition of display," he said.

The AirPanel line, as well as other products under development, will allow ViewSonic to extend its monitor market share beyond the desktop, Volpe said. Eventually, the company hopes its displays be used with digital gaming platforms and DVD devices.

In addition to the wireless development project, ViewSonic plans to introduce before the end of the year a product line that will act as an integrated digital display for televisions, he said. The line, which Volpe nicknamed megamonitors, will offer resolutions greater than that of high-definition television.

ViewSonic partners can also expect the company to exploit opportunities in the plasma and projector marketplace, he said.