ATG Aims To Gain Market Share With French Version Of Products

Art Technology Group

ATG, a developer of online CRM applications for commerce portals and relationship management, said several Fortune 500 companies based in France have deployed ATG's online CRM applications in recent months. Those companies include Louis Vuitton, Alcatel and AGF.

In addition, ATG, based here, said it is gaining momentum in French-speaking Canadian provinces as the Canadian Office of Superintendent of Bankruptcy and the Department of Foreign Affairs and International Trade recently deployed ATG's online CRM applications.

French-speaking countries are increasingly responsible for driving global e-business initiatives, and their markets have driven real demand for ATG products, Bernard Girbal, vice president and general manager of international operations for ATG, said in a released statement.

Part of the demand in Canada, said Girbal, is due to a new federal regulation requiring the use of bilingual software. ATG is also working with alliance partners in France including Accenture, Cap Gemini, Unilog and Agency.com to increase sales in those areas.