Lexmark To Target SMBs With Low-End Printer

Company executives have already said they expect to make the small and midsize market a key battleground against rivals including Xerox and Oki Data--both of which have articulated strong SMB strategies of their own.

Lexmark executives said they will begin shipping their new, E220 monochrome laser printer in mid-October at a street price of $199.

"It puts us in a sub-$200 class for monochrome laser printers," said Lexmark Product Manager Jeff Roberts. "It gives us a strong entry point into the monochrome space."

Roberts said the printer will have a 9.5-second time to first print (TTFP), print at 18 pages per minute, and use a 2.5K cartridge that's compatible with other Lexmark other monochrome laser printers, including the E321, E323 and E323n.

The E220 will follow last month's rollout of Lexmark's most recent multifunction device, the X215, which the company priced at $499.