Alabanza Launches Channel Marketing Boost

The program, dubbed Momentum Marketing, offers a suite of customizable and professional tools geared to communicate value, and to help resellers differentiate themselves from competitors in their regions.

"It's one thing to sign up resellers for a channel program like ours,"said Eric Rice, Alabanza's vice president of sales and marketing. "It's another to sign them up and give them the tools they need to go out and make sales."

Rice predicted that the program will make Alabanza resellers more profitable and successful. Components of the Momentum Marketing program include customizable telemarketing scripts, professionally designed Web promotions, marketing strategy documents, sales tips, and archived, generic suggestions for improving communication efforts.

Already, some resellers said their involvement in Momentum Marketing has yielded major returns. Brian Horton, President of FlightHost, an ISP in Columbus, Ohio, said he's incorporated roughly 75 percent of the material he has received from the program -- a move that, he said, has helped his business significantly.

"Companies like ours spend so much of our time trying to maintain and grow our customer bases that we don't have the time or energy to spend on creating materials that market our company, too," said Horton. "Their assistance gives organizations like ours a running start into marketing, and that's something everyone can use."

At The Host Group, an ISP in Tampa, Fla., CEO Chris Berry agreed, adding that some of the promotional ideas he's gleaned from Momentum Marketing have netted him new customers and big bucks. Berry cited one promotion that offers new business customers a free $50 account with search engine company. Overture.

"There aren't many other Web hosting companies that can offer something like that," he noted. "In the end, this kind of communication strategy makes us more attractive."

Participation in the Momentum Marketing program is free for all Alabanza channel partners. Rice declined to explain how high performing participants will be compensated.