Novell Creates New Channel Post: Vice President Of Channels For North America

Novell

Solution providers attending the summit here said the new position--vice president of channels for North America--is designed to improve Novell's channel relations.

"Some new marketing initiatives this year will focus on customer testimonials via print ads and a more agressive approach to hit the CXO level," said one solution provider attending the summit. "The emphasis will be placed on selling solutions with the partners, not just products. Novell will focus on helping the partners move to the next level of the 'soloution sell' with new sales training programs, etc."

It is not clear how that appointemnt will affect Ladd Timpson, Novell's worldwide director of channel marketing. On Monday, Novell unveiled its PartnerNet 2002 program.