PC Wholesale Named First Distributor of MicronPC Desktops, Notebooks


PC Wholesale reached an agreement to become the first two-tier distributor for MicronPC desktops, notebooks and servers, according to the companies.

"[We chose PC Wholesale as our primary reseller distributor because they best align with our business model. PC Wholesale is well established in the small to medium-sized reseller market and fills a unique and important segment within our overall channel strategy," said Adam Lerner, executive vice president at MicronPC.

PC Wholesale, Bloomingdale, will also offer custom-configuration capabilities for MicronPC products, said Steve Heslop, PC Wholesale co-director.

"We will be able to offer our customers these high-performance products at reasonable prices," Heslop said.

MicronPC, Nampra, Idaho, traditionally has sold directly to end users and solution providers, competing with Dell Computer and Gateway. Last fall, MicronPC began selling its notebooks and desktops through CDW Computer Centers and Comark.