NetLedger Creates New Channel Program


NetLedger, an online provider of Oracle's Small Business Suite, plans to launch a major new channel program for solution providers on Monday, said NetLedger executives. The company hopes to attract up to 100 SMB-focused solution providers by the end of the year.

The new program is the next step forward from a certified referral program that NetLedger unveiled last year. NetLedger found that solution providers wanted a greater role in the sale than just receiving a payment for referrals, said Jim LaBelle, the company's vice president of marketing.

NetLedger's new channel program will allow qualified solution providers to make sales while incorporating their own value-add, such as maintenance, training, network design and consulting, the company said. NetLedger will also give solution providers a "significant discount" from the service's $1,200 base price, from which to build in their own margin, said LaBelle.

Oracle's Small Business Suite is a NetLedger-hosted, ERP-type solution that addresses business functions, such as accounting, payroll and sales force automation, and is aimed at companies with 10 to 250 seats, said LaBelle. NetLedger views software giants Microsoft and Intuit as only partial competitors for the Oracle product, he added.

"We really don't see any one vendor offering a complete suite of small-business solutions," said LaBelle.

The new solution provider program represents only one-third of NetLedger's complete sales model. The company also sells direct from its Web site and is a partner in Ingram Micro's recently launched xSP program. NetLedger has 5,000 companies--accounting for 20,000 users--on its current customer roster.

The company is targeting SMB-focused solution providers to act as "feet on the street" and bring the service to the smaller companies that are most likely to use it, said LaBelle. "Many smaller sized companies prefer to work with a local business," he said. "You can really benefit from someone that knows the suite really well and can work directly with you and your company."

Solution providers that participate in the program will get training and support from NetLedger as well as two copies of the Oracle Small Business Suite--one for their personal use and one to use as a demo for customers.