Upstarts And Start-Ups: FastRoot International

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> EXPERTISE: Outsourcing provider of Web-centric business processes.
> QUOTE: "We're found that through lowered global operating costs and astreamlined production process, we're often up to 30 percent more cost-effective than competitors." -- Terry Howerton, CEO

In just two years, Chicago outsourcing provider FastRoot has grown a customer base of midsize companies across the United States. It started by perfecting a global delivery model that now offers outsourcing services that are priced about 30 percent lower than most competitors', said CEO Terry Howerton. FastRoot worked with vendors, freelancers and entrepreneurs in more than a dozen countries before settling into development centers in Kiev, Ukraine. "Because we were just ahead of the trend there, we could attract the best talent available in those labor markets, unlike in India, where the labor market is really saturated by large employers like Microsoft," Howerton said.

FastRoot is now beefing up its Strategic Alliance Program with a focus on working behind the scenes to support other

IT consultants, Web development firms and management and marketing consultants.

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