Lexmark executives said today that the company will ship a new multifunction device and a print server, both at low price points, to supplement its existing line of printers.
The Lexington, Ky.-based company said its X215 "all-in-one" laser will combine print, scan and fax capabilities--its first such offering into the segment. The product is Lexmark's "very first offering into this growing, all-in-one laser market," said Michael Pollard, manager of printing solutions at Lexmark.
The X215 will ship Monday through the channel with functions that include 17-ppm monochrome printing capability, a 33.6-bps stand-alone fax, and color or monochrome scanning, Pollard said.
It will be packaged as offering a "one-touch, PC-free copying capability" that could fit into small and midsize accounts "where consolidation is key for cost savings," he said.
Lexmark begins shipping its X215 several weeks ahead of rival Xerox's planned shipment of its own multifunction devices to general distribution and the channel.
Also, Pollard said the X215's $200 pricing is more aggressive than the rival product offered by Hewlett-Packard.
At the same time, Lexmark said that next month it plans to begin shipping its n4000e print server--a low-cost, Ethernet print server that Lexmark has designed to connect either Lexmark printers or third-party printers to a network. The n4000e is slated to be available Sept. 9 through the channel and will be priced at less than $150.