As browsing becomes more than a custom, customized browsers are becoming big business,at least that's what the backers of NeoPlanet are hoping.
The Tempe, Ariz., maker of custom browsing software gained $23 million in second round venture financing from several venture capital firms.
NeoPlanet's new venture partners include Integral Capital, J&W Seligman, Constellation Ventures, Broadview and several other unnamed investors. NeoPlanet develops custom Web browsers, which have been picked up by clients such as MTV and Universal Studios for Web-based promotions.
MTV's "Daria"- guided browser is one of Neo-Planet's projects.
NeoPlanet's custom Web browsers,based on Microsoft's Internet Explorer,establish tailor-made sets of information, graphics, sounds and links for clients joined by a common mission, job or interest.
For example, MTV enlisted NeoPlanet to design a custom browser for its viewers. The ISV delivered a browser with a theme based on MTV's animated character "Daria."
And looking ahead, NeoPlanet is expected to release a custom Web browser for rap star Eminem in conjunction with an agreement it has with Interscope Geffen A&M records. Interscope, a division of Universal's music group, wants the browsers to offer fan-focused points of entry to the Web, with other artists expected to have Neo-
Planet develop custom browsers for them as well.