EXCHANGE BACKERS

Add NetVendor to the growing list of companies championing the sellers of the online exchange world.

Like Ironside and Haht Commerce, NetVendor says product suppliers are wary of "getting into a commodity situation" in an e-marketplace, says Mike Lackey, director of product marketing for NetVendor, based here.

NetVendor's E.mbrace product smooths the path to e-business by automating processes manufacturers are bringing online, Lackey says. Software for handling product design, sales, service and distribution is included in E.mbrace, a new version of which is due next month.

"One of the biggest issues clients face when they try to get into e-business is they have to be able to publish [catalog] content in three or four ways," depending on the company's technology, says Hugh Rivers, a principal consultant at the Atlanta office of PricewaterhouseCoopers.

First, however, that data must be translated to the correct interface. "[What] we try to do is set up some standard structures where we ask suppliers to furnish the data," Rivers says. E.mbrace then enables multiple-format content publishing, which means less effort from integrators and clients, he says.

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