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Hector de J. Ruiz, AMD

By Staff, CRN
September 06, 2002    3:29 PM ET

Main Pitch: To provide the world's best semiconductor solutions based on customer-centric innovation.

What it means: AMD's core mission has been to produce integrated circuits, or as the company says, to provide programmable products in concert with applications solutions to manufacturers of equipment for personal and networked computation and communication.

VARBusiness' View: AMD has been feeling the effects of a harsh economy and a slow PC market. In its most recent earnings report, the company said second-quarter sales were down 39 percent from last year, thanks to a weaker-than-expected PC market in North America and Europe. While flash memory and mobile solutions are bright spots, it appears the company is banking its future on bringing 64-bit computing to the desktop before its competitors. The good news is that AMD's Hammer product, which is compatible with both 32-bit and 64-bit software, is generating a strong buzz as a worthy competitor to Intel's Itanium 2. The bad news there is that, unlike Intel's McKinley, Hammer won't be available until the end of the year. What's more, strong demand from IT buyers for 64-bit computing on the desktop is not yet apparent.

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