Content Authoring Vendor Launches U.S. Channel Push

The company on Monday also released the latest version of its application, EditLive! for Java 2.0, for general availability.

While the company has not had a U.S. office, about 75 percent of its sales are in North America, said Andrew Roberts, the company's chief technology officer, who relocated to San Francisco to head up U.S. channel development.

The company has been selling its products here mostly through relationships with content management vendors such as FileNet, Stellent, Vignette and Kana, as well as direct though its Web site, said CEO Mike Wallas. The company also has about 90 solution provider and ISV partners, but only about 10 percent to 15 percent of those are in the U.S.

Wallas said the company does not have a direct sales force and that about half of its revenue is coming through indirect channels now. Marketing has been mostly by word of mouth. "Up to now, or up to six months ago, essentially everything was reactive," Wallas said. "We are essentially launching our U.S. channel partner program."

EditLive!, which the company targets mostly at enterprise accounts, gives users a word-processing-like environment that launches within the browser to edit Web content. The company's new release features support for XML, Web-based distributed authoring and versioning though WebDAV protocol and compliance with Section 508, a federal government requirement that Web sites be accessible to handicapped people.

The pricing starts at $35 per user or $5,000 per CPU. A JavaBeans version also is available on a run-time basis, the company said.