ATG Software Lineup Arrives

ATG6 includes updates of ATG Commerce, the ATG Relationship Management Platform and ATG Portal, as well as the addition of new publishing and search capabilities for all of the products, with analytics features scheduled to be released in 2003.

Also falling under the ATG6 banner is ATG Integration, designed to help solution providers tie ATG6 products into customers' back-end systems. "The value here is a single-vendor solution for online CRM and a much lower total cost of ownership because of the preintegrated approach," said John Dragoon, senior vice president of marketing and products at ATG, based here.

The general release of ATG6 follows a successful beta program with 28 channel partners, including McFadyen Consulting, Fort Point Partners and EDS,and 24 customers, Dragoon said.

ATG6 rounds out ATG's line, said Tom McFadyen, president of McFadyen Consulting, Vienna, Va. "With other vendors, you'd have to pick from a bunch of different vendors to get a solution and [then go out and create the code yourself," he said. "ATG now has as close to out-of-the-box solutions as you can get, and that makes it a much smoother solution."

Al Stoddard, vice president of channels and alliances at ATG, said solution providers are adding significant value around ATG's products, and in return are realizing about $3 in profit for every $1 of ATG products sold. "That's what resonates with partners," Stoddard said. "We feel like our program is %85 on track, and solution providers are truly adding tremendous value around our product offering."

Stoddard said ATG has eclipsed its goal to hike indirect channel sales to 15 percent from 5 percent of total revenue this year, and is working toward boosting that number to 25 percent in the longer term.

ATG6 costs roughly $100,000 per CPU, depending on the configuration.