Baan Packages ERP Solution For Channel

Baan is preparing to ship in North America this month an ERP solution aimed at small and midsize companies.

Currently only available outside the United States, iBaan Start will be geared toward customers with 10 to 50 users, said Charley Powell, vice president of worldwide indirect channel sales at Baan, based in the Netherlands. The package includes data migration tools and a fixed-term implementation to help smaller companies control costs.

Baan's Charley Powell says the iBaan Start software package is 'geared toward resellers.'

He said the software has been packaged with partners in mind. "We really are a good opportunity for [the channel] because of our strength in the midmarket and because we are recruiting more resellers."

While only about 20 percent of Baan's annual sales, which reached $265 million in 2002, come through resellers, Powell said he wants to add more partners.

The current Oracle/PeopleSoft imbroglio presents "a wonderful opportunity" for Baan to sell into customers that are uncertain about support for J.D. Edwards or PeopleSoft products going forward, Powell said.

Naperville, Ill.-based Symetrix Solutions is looking to capitalize on the confusion surrounding Oracle and PeopleSoft. "I think we will be making the shortlist at a lot of companies," said Mark Sterland, president of the five-year-old solution provider, which handles Baan and i2 implementations.

Last month, London-based Invensys, Baan's parent company, said it was selling Baan to Cerberus Capital Management and General Atlantic Partners, private investment firms that jointly own SSA Global Technologies. The investment companies intend to merge SSA, which develops process- and discrete-manufacturing software, with Baan.

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