Acer America Launches New Channel Program

The San Jose-based company, which is the U.S. unit of Taipei, Taiwan-based Acer Group, said it will work aggressively with distributors in a two-tiered channel business model. Among those distributors will be Advantec, D&H Distributing, Tech Data and Synnex, the company said.

As part of its kick-off, the company will conduct a 16-city road show between August and November, from Los Angeles to Philadelphia.

Acer's product line includes the TravelMate notebook, Tablet PCs, Veriton and AcerPower desktops, Altos servers, displays and optical drives.

The company said it has established a channel program framework that works to create "a consistent experience" for solution providers. Those that apply for the Acer Authorized Reseller Program, and are accepted, will be eligible for new marketing funds, rebates, promotions and a build-to-order fulfillment model--as well as access to a gated area of Acer's reseller Web site.

Currently, Acer maintains a roster of 4,500 resellers in the United States, the company said.