Salesnet Takes Hosted CRM To Small-Business Level

"Enterprise-class customers want integration," says Dan Starr, Salesnet's chief marketing officer. AptSoft will provide pre-built adapters, taking advantage of Web services and application programming interfaces to keep integration costs down. AptSoft will charge a per-user monthly fee for each integration.

Salesnet's monthly software fees range from $14.95 per user for up to 10 users of its new Express Edition for small businesses to $99 per user. The Express package is a slightly slimmed-down version of its hosted offering that includes the company's best-practice sales-process workflows and the ability to track contacts from lead to close, as well as generate forecasts and monitor the sales pipeline in real time.

The company says it's able to keep costs low because its software is built on a pure-play hosted model, running one instance of configurable code to enable high levels of scalability without dramatic increases in total cost of ownership. Next week it also plans to unveil a slew of other partnerships, including one with Qualte Inc., an online customer-service vendor, and interactive agent software vendor ActiveBuddy Inc. Salesnet and ActiveBuddy will partner to offer a wireless CRM system that takes advantage of instant messaging to speed the sales process.

This story courtesy of InformationWeek.