Salesnet Finds New Direction In GPS Strategy

Salesnet dubbed its overall services effort "Guided Performance Selling," or GPS. "With GPS, a company defines a blueprint, or workflow, of sales success and then embeds it into the application," said Mike Doyle, chairman and CEO of Boston-based Salesnet, which competes against the likes of Salesforce.com.

While every CRM application delivers some level of customization, the Salesnet service differs from most online offerings by enabling channel partners to fine-tune Salesnet for different industries. Such configuration can be done on a customer-by-customer basis or created for an entire industry segment. The company announced its first foray into such a private-label effort last November (see story). The service competes directly against a similar capability offered by business software provider NetSuite.

Salesnet's integration service supplies more than 200 prebuilt connectors to a variety of ERP and accounting applications. "The connectors already do 80 percent of a what a customer needs," Doyle said. "Users just configure the integration with a mouse."

Salesnet said for companies that want to leverage integration into other business systems, there is an up-front fee of $2,000, plus a $10 per-user monthly fee and a monthly $99 per-user fee for its enterprise service, Salesnet Extended.

Also on Monday, Salesnet said it has received $10 million in a fourth round of funding. Overall, the company has received $32 million in funding.