Barely weeks after closing its deal to acquire onetime rival Maxtor, Seagate unveiled a slate of new products Wednesday that gives it its broadest lineup ever—along with hopes it can work with channel partners to ease any fears of complexity.
The Scotts Valley, Calif.-based disk drive maker took the wraps off ten new products — from drives for consumer electronics devices to those for SMB and enterprise storage. For the first time, the company now has 100 percent market coverage with its product lineup, said Brian Dexheimer, Seagate executive vice president.
"In 2002, Seagate had eight configurations … and $6 billion in annual revenue," Dexheimer said. "In 2006, Seagate has 42 configurations, 100 percent of the market covered, and $12 billion in annual revenue."
Dexheimer acknowledged the broad expansion of the company's product lineup carries the risk of introducing additional complexity into the channel and the market, but said the company saw that risk as mitigated.
"It's highly unlikely that any of our OEMs, or channel partners, will take all 42 configurations," Dexheimer said.
Among the new products the company announced Wednesday were consumer storage devices, including the ST18 Series of 1.8 inch drives with capacity up to 60 GB, the LD25 Series with as much as 40 GB capacity targeted at streaming media, video and gaming solutions, and the DB35 Series with storage up to 750 GB for home DVR solutions. Pricing was not immediately available.
The company also introduced digital content-targeted storage, including the Mirra Sync and Share Personal Server, available with Mac connectivity at capacities of 320 GB and 500 GB and priced at $499 and $599 respectively; an 8-GB pocket drive, priced at $149; and eSATA Pushbutton Back-up Hard Drives in capacities of 300 GB, 500 GB and 750 GB and priced in retail channels at $399 and $269, $399 and $559.
Three of its Momentus 2.5-inch notebook drives are now available with the company's higher-performing perpendicular storage technology. Pricing on the new Momentus drives was not immediately available.
The Mirra Synch and Share personal servers will be available this month; the 8-GB pocket drive will be available next month; the other devices are shipping, Seagate said.
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