Ingram's Nimax Arm Offers POS/AIDC Vertical Bundles

By Scott Campbell, CRN
June 21, 2006 4:10 PM ET

Ingram Micro's Nimax Division has created a lineup of point-of-sale (POS) and automatic identification capture (AIDC) bundles for several vertical markets. The Santa Ana, Calif., distributor is offering bundles for the accounting, field service and logistics, health care, manufacturing, specialty retail, restaurant, transportation and warehousing markets, said John Soumbasakis, vice president and general manager of Ingram's Nimax arm. Designed for customers in those sectors, the bundles include products from Cisco Systems, IBM, Hewlett-Packard, Symbol Technologies, Zebra and other vendors. "Specifically in AIDC/POS, vertical markets are very important. Often it's what drives the sale," Soumbasakis said. "We did a survey, and 80 percent of our customers late last year told us it was valuable to get solutions that incorporate adjacent technologies in one place. They were sourcing them from three to five places. What we've done with the bundles is made it easier for VARs." The bundles can be customized beyond the vertical market for more specific customer needs, he added. "If you look at the line card Ingram Micro has, we have all the pieces in place to put it together. We can provide technical support on the full solution, the products on a full solution, and business and market development activity," Soumbasakis said. "The market is growing, and we have a pretty healthy share. But you'd be surprised how many warehouses don't have asset tagging or barcode technology." To further help AIDC/POS solution providers, Ingram Micro is stocking those products in its Carol Stream, Ill., distribution center. The products also are available through the distributor's Millington, Tenn., and Mira Loma, Calif., facilities.

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