Symbol Announces New Channel Chief

Six months after partners bid goodbye to Jan Burton, Symbol Technologies has announced a new vice president of worldwide channels in Sandy Preizler, the vendor's former vice president of worldwide RFID sales.

In February 2006, Symbol announced that Burton would make the lateral move to vice president of Europe, Middle East and Africa Operations, after growing sales through the channel from 45 percent to 75 percent in three years. Now, as head of the company's PartnerSelect program, Preizler hopes to continue that trend.

"The attraction [to this position] is the ability to work with such a strong and proven team as we work through the next set of challenges in the evolution of our channel go-to-market strategy," Preizler says. "The revolution was a transformation of Symbol into a truly channel-centric company. The evolution will be in how we support the channel community to continue to run profitable enterprises. That's the type of challenge I enjoy."

Prior to joining Symbol in March 2005, Preizler was a channel sales director at Cisco Systems. As head of Symbol's RFID sales initiatives, he helped drive growth in a market that has gained significant momentum in recent years. That experience will contribute to Preizler's approach to channel strategy. At the same time, what he values from the partner community is leadership in the various verticals.

"It's through our partner community/ecosystem that we scale with applications and expertise across the verticals and geographies we focus on," Preizler says. "Our products enable enterprise mobility applications, but it's our partners who have the true expertise within these verticals and understand business process enough to develop the applications that provide our customers with ROI, greater efficiencies and productivity."

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