Email this article   Print article 

Franchisors Building Broad Push Into IT Services

By Damon Poeter, CRN
June 25, 2007    12:00 AM ET

Page 1 of 4

For half a century, R.K. Black sold office equipment in Oklahoma, Missouri and Kansas. These days, the company still sells and services copiers, fax machines and printers, but it's added a new offering—managed IT services for SMB and SoHo users.

The small, 80-employee company didn't build an MSP division, though. It bought one. Three, to be precise. R.K. Black now owns three territories as exclusive franchisees of proactive, remote network management services run by The Utility Company, an Ottawa firm that opened its doors in 2006. Owner and President Chris Black calls R.K. Black's move into managed services "a natural progression [that] allows us to become a one-stop shop" for business products and services. All in all, not an unusual play for a reseller looking to grow its business and stay ahead of the competition.

"We had given some consideration to providing managed services in other times, using our internal resources," Black said. "But unless we could provide a superior service, we didn't want to do it. [The Utility Company] can do 80 [percent] to 90 percent of what we consider the heavy-lifting on the front end."

Franchise Map Franchise Database --> MSP franchisors are sprouting up like mushrooms in the IT world. Established franchise companies like 1 800 905 GEEK, Computer Renaissance, Fast-Teks, Data Doctors, CMIT Solutions, RescueCom and Computer Troubleshooters are stacking managed services onto their break-fix offerings. Upstarts like the Utility Company, Concerto Networks and Team Logic IT have entered the market in the past few years with MSP strategies firmly in hand. Those 10 companies boast 1,138 North American franchisees between them. And they're making serious inroads in the SoHo and SMB markets. 1 800 905 GEEK CEO Richard Cole, for example, estimates his 275 franchisees generate 60 percent of their revenue from businesses.

Independent VARs and MSPs that service small businesses now have to contend with competition that has national advertising firepower, branded mind share and, theoretically, standardized service levels. The question for those independents struggling to keep up is, do you still try to beat the franchises or do you join them?

Next: You Brand It, We'll Sell It

1 | 2 | 3 | 4 | Next >>


Email this article   Print article 

More Channel Programs

Recent Articles

Five Companies That Dropped The Ball This Week

For the week ending Feb. 10, CRN looks at five companies that were either asleep at the wheel or just didn't make good decisions.

Five Companies That Came To Win This Week

For the week ending Feb. 10, CRN looks at five companies that brought their 'A' game and made moves to beat out competitors

10 Challenges That HP Wants Partners To Tackle Right Now

CRN speaks with HP's business unit chiefs to get a sense of where they'd like partners to focus in the coming year, as well as how CEO Meg Whitman is making a difference.

  More Slide Shows




Related Videos
Loading...