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This "Get IT Together" ecosystem of about 16 partners in the U.S. and 50 globally has helped the software integrator extend its reach into verticals including telecommunications, health care, insurance and retail. "We are collaborating and adding value to each other's expertise," Kumar said.
Aside from new verticals, partnering with other solution providers has helped ZSL and its partners build their presence in midmarket companies, Kumar said. This, in turn, has exposed it to new application solutions areas. Thus, the company's ongoing investment in its IDEA (Innovative Development of Enterprise Applications) Lab. This R&D investment has brought ZSL closer to certain key vendors, since it is seen as an evangelist among customers and, to some extent, other solution providers."Until 2005 and even part of 2006, we were very conscious of positioning ourselves as a vendor-neutral applications provider," Kumar said. "But now we position ourselves, aligning ourselves with a specific vendor or vendors so that they can help us speed up the education process and co-selling."