Investors that check Wall Street numbers to see how their Sun stock is doing may be disappointed to find it's gone. Actually, it's not really gone -- but under new branding. Sun Microsystems announced Thursday that it will change its trading symbol from SUNW to JAVA to better reflect the company's focus. The change will go into effect August 27.
In a posting to his blog yesterday, Sun president and CEO Jonathan Schwartz described Java as "a technology whose value is near infinite to the Internet, and a brand that's inseparably a part of Sun," and more recognizable around the globe. "To be very clear, this isn't about changing the company name or focus - we are Sun, we are a systems company, and we will always be a derivative of the students that created us," Schwartz wrote. "But we are no longer simply a workstation company, nor a company whose products can be limited by one category -- and Java does a better job of capturing exactly that sentiment than any other four letter symbol. Java means limitless opportunity -- for our software, systems, storage, service and microelectronics businesses. And for the open source communities we shepherd. What a perfect ticker."
Sun also announced a new relationship with Google recently, in which the software company will distribute its open source office suite StarOffice for free as a part of the Google Pack collection of downloadable software.
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