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Bruce Geier is ready to take on the world. The head of Technology Integration Group sees the export of U.S. solution provider savvy to China and Southeast Asia as a huge growth opportunity, the likes of which he hasn't seen in 25 years.
"The Chinese use of IT products and automation will skyrocket in the next few years the way the U.S. did in the '80s," Geier said.
And Geier knows what he's talking about. He started San Diego-based TIG in 1981, a business that today has annual revenue of $300 million. Within five years, he expects his international revenue will match his domestic sales.
Earlier in the year, TIG acquired a German solution provider, primarily to serve U.S. military contracts in Europe and North Africa. But Geier said he's shying away from making an all-out assault on Europe because the continent is close to the U.S. in its IT infrastructure.
The channel pioneer and entrepreneur said going global has given him a new lease on life. "I'm not ready to quit yet," he said. "Some people lose that aggressiveness that they had when they were young. That's something I hope I never lose."
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