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David Hemler knows the value of the channel. Familiar with the channel through previous positions, such as the president of Microsoft Canada, Hemler has been actively reaching out to potential partners and those partners gathered from the acquisition of MSP Speakeasy in March.
Hemler saw that Best Buy's Geek Squad service was a less-than-complete offering and the Minneapolis-based company needed a way to augment it. He is betting that openly reaching out to the channel is the most tactical way to determine how to add value without adding overhead.
In addition to the Speakeasy acquisition, Best Buy for Business is working on pilot programs with channel partners to determine who the best ones will be.
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